THE TACKLE BOX

THE TACKLE BOX | FOOD TRUCK

BRAND IDENTITY / LOGO DESIGN / AD & MARKETING MATERIALS

As you may know, the concept of food trucks has evolved greatly in the past few year. Food trucks are hot right now; with large varieties of creative and tasty dishes to choose from. They have become moving restaurant and shed the infamous “roach coach” label that they used to carry. That being said, I’d like to introduce The Tackle Box. Tackle Box contacted me to redesign their current logo. They has just finished with a friend-of-a-friend design that just didn’t see to cut the mustard. They asked me to redo and to play off the words tackle box. Tackle Box is a southern style fish fry and grill they food is delicious hand-held, on-the-go munchies. We decided to play on football as an attractive linking quality to the cuisine; and also to demonstrate the hard-hitting flavors they create. The two owners love to bump heads as well, so I hand-illustrated a catfish and a shrimp, dressed in football gear, locking heads inside a flaming wheel. I then produced it digitally in Adobe Illustrator. I also created their tagline, “Hard-Hitting Flavor” and they LOVED IT! It was a great success. They then asked me to do their entire truck wrap design based on the logo concept. This type of business lends itself to a big, colorful and elaborate illustrated design. That truck should jump right off the street and be eye-catching as you cruise by it. It is designed to pull walkers, drivers and on-lookers and is a logo most likely to be seen outside and very large. I designed it also showing actual high-res photos of the food and added some rad flames all along the bottom. They loved and the public response was wonderful, also making all the other competing trucks insanely jealous; which they were. ;P I then went on to create their menu and all their visual marketing materials for print and digital. Thanks Tackle Box!

DESIGNS

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MENU DESIGN

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BRAND APPLICATION MOCKUP

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LOGO CHARACTERS W/OUT TEXT

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TRUCK WRAP DESIGN

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AD / PROMO

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