-ON THE MARQ-
LOGO/BRAND DESIGN [VIS]
Fitness Model and nutritionist Nita Marquez contacted me to design a new brand image to launch her line of fitness
wear. She wanted to utilize the concept of feeling refreshed. During our discussion we came up with the idea to use the refresh symbol found at the top of web browsers. It needed to be flipped and tweaked into something cool, sharp and appropriate for the fitness market. Her line is named “On the Marq”..spelled with the “q” to draw attention to her name ‘Marquez’. She also wanted to try to add in water droplet that was used in a previous logo. The designs below are intended to work on all platforms and media and cover a broad audience range. Also, the design is intended to carry a strong, yet feminine tone with universal appeal. Each style contains a group of logos with different version and effects (i.e. drop shadows, bevels, etc.) and also flat versions so that they may be used in any context and contain variations.
BRAND LOGO HERO
BANNERS / COVERS FOR WEB / SOCIAL
SOCIAL MEDIA PROFILE SQUARE
Below are the previous design concepts where we attempted the add in the water droplet. We eventually decided to drop the water droplet idea in the final version, but here are the previous explorations.