ON THE MARQ

-ON THE MARQ-

LOGO/BRAND DESIGN [VIS]

Fitness Model and nutritionist Nita Marquez contacted me to design a new brand image to launch her line of fitness
wear. She wanted to utilize the concept of feeling refreshed. During our discussion we came up with the idea to use the refresh symbol found at the top of web browsers. It needed to be flipped and tweaked into something cool, sharp and appropriate for the fitness market. Her line is named “On the Marq”..spelled with the “q” to draw attention to her name ‘Marquez’. She also wanted to try to add in water droplet that was used in a previous logo. The designs below are intended to work on all platforms and media and cover a broad audience range. Also, the design is intended to carry a strong, yet feminine tone with universal appeal. Each style contains a group of logos with different version and effects (i.e. drop shadows, bevels, etc.) and also flat versions so that they may be used in any context and contain variations.

BRAND LOGO HERO

MARQ_LOGO_FINAL_01

MARQ_LOGO_FINAL_01a

BANNERS / COVERS FOR WEB / SOCIAL

OTM_LOGO_FACEBOOK_COVER

OTM_MAINLOGO_withBACKGROUND

SOCIAL MEDIA PROFILE SQUARE

OTM_LOGO_FACEBOOK_PROFILE

SYMBOL STANDALONE

OTM_SYMBOL_1280x800_01

3D SYMBOL

MARQ_LOGO_03e

WALL PAPER

OTM_WALLPAPER

COLOR VARIATIONS

AD PRINT/DIGITAL

ONTHEMARQ_COVER2

ONTHEMARQ_COVER



Below are the previous design concepts where we attempted the add in the water droplet. We eventually decided to drop the water droplet idea in the final version, but here are the previous explorations.

REVISION 2

MARQ_LOGO_02b

MARQ_LOGO_02a

REVISION 1

MARQ_LOGO_01c

MARQ_LOGO_01

MARQ_LOGO_01d

MARQ_LOGO_01b